Subway is offering free sandwiches for life to one person who gets a footlong tattoo on their torso during the sandwich shop's promotional event this week.
Fans of the sandwich restaurant are invited to a block party on Wednesday in Las Vegas, where the first person who receives a 12″ by 12″ logo of its new Subway Series promotion on their sternum or back will be awarded free sandwiches for life, given as $50,000 worth of gift cards every year.
The company is also offering prizes to a handful of other individuals who get smaller tattoos of the promotional logo.
A 3″ by 3″ tattoo imprinted on a person's shoulder blade, forearm or calf will get them free sandwiches for one year awarded as $4,380 worth of gift cards.
And fans can receive free sandwiches for a month, awarded as a $372 gift card, if they receive a 2″ by 2″ logo tattoo.
While only one 12″ by 12″ tattoo will be offered, a combined maximum of eight 3″ by 3″ or 2″ by 2″ tattoos will be offered.
The tattoos will be imprinted by two-time "Ink Master" Champion DJ Tambe or a member of his team at Bad Apple Tattoo between 11 a.m. and 5 p.m PT.
The offer is eligible to any legal U.S. resident 21 years of age or older and will be granted on a first-come, first-serve basis. The promotion is only available for walk-ins. Participants must sign a release, and agree to the tattoo parlor's shop policy before they can get their tattoo.
Individuals attending the block party who do not wish to get a tattoo will still be offered a free, six-inch sub sandwich from the Subway Series menu, and can enjoy the dance floor, graffiti artist creating a mural throughout the day and more.
The promotion comes after Subway gave away a million six-inch sandwiches earlier this month to announce the launch of its new Subway Series menu.